Gaurav Gupta launches an exclusive line of couture pieces under a new division in the brand called ‘Atelier’.

“Gaurav Gupta Atelier does not follow any rules or trends, we have built an Atelier where we make couture without any boundaries. Every piece is a concept.” – @ggpanther

“This is the heart of our creativity; our artisans, designers, seamstresses, tailors and embroiderers who make the magic happen. It was indeed a surreal day when we shot at our new factory—the masters and tailors who have worked with me every day for almost two decades were standing in front of the camera–interacting with models, wearing a product of their workmanship. It’s an emotional core memory and this shoot will remain extremely special to me”- Gaurav.