We transformed our flagship store in Mehrauli, New Delhi, into an immersive theatrical experience where different mythical characters took over the nooks and corners of the space. This was a first-of it’s-kind interactive launch where the characters were engaging with the attendees in a playful banter and created a surreal setting.

We transformed our flagship store in Mehrauli, New Delhi, into an immersive theatrical experience where different mythical characters took over the nooks and corners of the space. This was a first-of it’s-kind interactive launch where the characters were engaging with the attendees in a playful banter and created a surreal setting.